First of all, an apology. This publicity letter was provided to the museum some time back and, regrettably, the name of the donor has been misplaced.

This publicity letter from Vistarama, Incorporated, dating from late 1953, is unique in that there is not a single instance of typical Hollywood hype in its contents. Making things even more surprising, is the fact that the letter appears to have accompanied a financial statement that may have been aimed at enlisting investors in Vistarama, Incorporated. Producer Carl Dudley, the man behind the company, was a well established documentary producer and director. He ultimately produced Cinerama's South Seas Adventure.

NEW! Photo added to page 5

501 MADISON AVENUE NEW YORK CITY, NEW YORK ELDORADO 5-1076 9908 SANTA MONICA BLVD. BEVERLY HILLS, CALIFORNIA CRESTVIEW 1-7250 3200 W. CARROLL AVENUE CHICAG0 24 , ILLINOIS VAN BUREN 5-3030 WHAT IS VISTARAMA? VISTARAMA IS A WIDE-SCREEN SYSTEM OF PHOTOGRAPHY AND PROJECTION EMPLOYING AN ANAMORPHIC "SQUEEZE" LENS BY WHICH IMAGES TWICE NORMAL WIDTH ARE COMPRESSED ON REGULAR 35mm AND 16mm NEGATIVES. PROJECTED THROUGH EITHER THE VISTARAMA OR OTHER ANAMORPHIC PROJECTION LENS, THE PICTURE IS SPREAD TO AN ASPECT RATIO OF 1 TO 2.55. (1 TO 2.66 IF SHOT FULL APERTURE)