BEFORE you plunk down $354, or more, for a gaudy television receiver, or turn the family savings over to a television stock salesman, heed a friendly word of caution: DON'T! Much to the embarrassment of sincere engineers and corporations responsible for what growth television has had, there is every indication that an unscrupulous few will attempt to turn this scientific curiosity into a suckers' game. If the above seems a strong statement, read the following by Eugene F. MacDonald, Jr., president of Zenith Radio Corporation, one of the oldest firms in the radio manufacturing business:

"The offering for sale of television receivers at this time in view of the present state of the art is, in my opinion, unfair to the public, and premature, both for economic and technical reasons ... general use of television in the home is just around the corner for stock salesmen only." This blast is quoted from a letter Mr. MacDonald wrote his stockholders, and the


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